Digital news – 20th May 2016

Here’s what caught my eye this week.

Digital marketing.

Who doesn’t like something for free. Clickz listed nine free tools for measuring social ROI.  

Snapchat is planning an algorithm to help curate brand content. And it’s looking to Facebook for inspiration. Check out Digiday for more on how a Snapchat algorithm will affect brands and publishers.

Continuing the Snapchat theme, Clickz ran a list of seventeen brands that are doing great things with Snapchat.

Tech

The BBC reported that the DVLA is working on a smartphone version of it’s driving licence. Further proof that digital wallets are the future.

The BBC has faced considerable resistance over its decision to axe it’s food recipe archive. Clickz looked at who stands to benefit. Spoiler – pretty much anyone else who’s looking to rank well in SEO for food recipes.

A bevel free iPhone’s closer as Apple’s registered a third patent for a Touch ID sensor embedded in the screen.

Gaming

It has long been rumoured and now the Batman: Return to Arkham collection has been confirmed. Due to be released on Xbox One  and PS4 in July, It’ll feature Batman: Arkham Asylum and Batman: Arkham City. Plus all previous DLC and GOTY bonuses. The best bit? According to IGN it’ll run on Unreal Engine 4, which means these two classics will look better than ever. Count me in…

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SEO Tips – Three Handy SEO tips

Three handy SEO tips 

I’m a sucker for SEO tips. It’s a marketing area I really enjoy. I think it’s the game aspect to it. Google set the rules and marketers try to get their content to the top of the rankings. All the time competing with their adversaries in rival businesses or agencies. Any small edge you gain can prove decisive.

We all know you need to create great content. But we also know that quality content alone won’t hack it.

A recent Duct Tape marketing podcast featuring Brian Dean (founder of Backlinko) offered some great SEO tips, three of which I found really interesting.

  1. Identify extra keywords in Keyword Planner

Most content creators will already be using Keyword Planner to identify keywords for PPC campaigns and organic search. Here are two tips to make Keyword Planner even more useful:  

    1. Use the ‘analyse a landing page’ feature. The good thing about this feature is that you can analyse any landing page, not just your own. So you can use high performing competitor pages. It’s a great way of getting keywords that aren’t immediately obvious.
    2. Pay close attention to the estimated CPC of keywords. Google is clever. Generally the higher the cost, the higher rate those keywords convert at. These are quality keywords that you’ll want to be targeting.
  1.      Boost link building through resource pages

It’s no secret how important quality links are to rankings. It’s also a difficult and time consuming exercise. A nifty way of getting good links to your content is to target relevant resource pages. They need high quality content.

You should be able to find resource pages through their search footprint. Two easy searches to carry out are:

Keyword + “useful resources”

Keyword + inURL:resources

Resource pages found, you now need to contact them. Email them saying that you’ve created a piece of relevant content and ask if they want to take a look. If you get a positive response send them the resource and the link to it on your site. But make sure your content’s relevant. Don’t try and fit a square peg into a round hole.

  1.   Create content upgrades

A great way of collecting email addresses is to support your content with similar gated content that people will sign up to. Again make sure that the supporting content is relevant and targeted. For example if you write a post on social media tips support this with a social media checklist, not a piece on SEO or PPC.

I hope you find these SEO tips useful. And good luck winning your own game of SEO.

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Digital news – 13 May 2016

Here’s the digital news I liked this week.

Digital marketing

Google revealed how it policed its search pages. Clickz had a great piece

Marketing Dive covered Amazon’s latest video venture to try and unseat YouTube

Instagram has a new look as reported by Marketingland

I’m a little biased but Kagool ran a nice blog on digital marketing trends – gamification

Digital news: Tech

Wired explores the political bias criticism Facebook is facing over the US election. A good read.   

Gaming

It’s been all about ‘Uncharted 4 – a thief’s end’ this week. I’ve been a massive uncharted fan since the series launched on PS3 back in 2007. It was the main reason I bought a PS3.

Digital news uncharted 4

I’ve been excitedly working my way through the final instalment in Nathan Drake’s story. And so far it’s been brilliant. As usual developer Naughty Dog has nailed it. It’s blockbuster gaming at its best with great characters, confident storytelling, stellar visuals and trademark set pieces.

Need more convincing? Check out the rave reviews on Metacritic  

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