There are plenty of free, or cheap, digital marketing tools that’ll quickly help you improve your marketing efforts. Here are eight that I’ve used and would recommend.
I’ve left out Google tools such as Google Analytics, Adwords and Search Console. You probably use those already. And if not – you should.
Founded by marketing guru Rand Fishkin, Moz is the go-to resource for SEO. Even if you don’t use Moz’s tools the blog is brilliant. Whiteboard Friday is essential reading for any marketer.
Moz’s features include:
- Keyword explorer – generate keywords for SEO and PPC. A good source for finding titles for blogs. Keywords that are questions are ideal. Use them to create content that answers the questions your target audience are asking.
- On-page grader – recommends changes to page structure and content that’ll improve SEO for your pages.
- Crawl reports – easily check errors on your site. A nice alternative to Search Console.
- Keyword reports – see where you rank vs your competition for the keywords you’re tracking.
- Followerwonk – see who your competition are following and who’s following them.
Getting quality links remain one of the best ways to raise a site’s authority and help your SEO efforts. That’s where Majestic comes in. It boasts the largest Link Index database. You can analyse your site’s links with a range of link intelligence tools. And also access valuable data on your competitor’s links. All essential stuff for creating a successful link building strategy.
Screaming Frog is a great SEO auditing tool. It lets you crawl a website’s URLS and find broken links, errors, duplicate pages and redirects. Plus, you can easily analyse page titles and meta data. Invaluable for getting your site in good working order from an SEO perspective.
Klout helps you share content in your chosen subject area. It’ll find hot topics and new posts. Klout is easy to connect to your social channels and post directly to them. Useful for keeping active on social media without having to spend hours trawling through posts to share.
Hootsuite is perfect for keeping on top of all your social media efforts. With Hootsuite, it’s simple to schedule social posts, monitor competitor activity, keep track of keywords and twitter lists.
Seriously consider Lead Forensics if you’re marketing B2B products. It has the best IP Lookup that I’ve seen. It’ll identify the businesses that visit your site. This gives you real insight such as: Is your traffic coming from the B2B sectors/businesses that you’re targeting? Which pages are they visiting? How often are they visiting? All valuable information for optimising pages/content.
Lead Forensics is easy to use with an intuitive user interface. You can classify businesses, see where they’ve come from and build a wide range of useful reports. You can also integrate with your CRM to manage leads.
While Google Analytics will give you most of the metrics you need Hotjar is a great way of seeing how visitors interact with your site. It’s highly visual with:
- Heat maps for pages
- Video recordings of user interactions on your site
- Funnels – see where users drop off
- Analyse form fields to see what users find confusing
You can also use Hotjar for feedback on your site, with polls, surveys and even invite users to a live user tests. Beneficial for optimising your site and improving user experience.
This is a handy plugin for your browser. It’s really useful whether you’re producing large amounts of content or just writing the odd blog or two. Now there’s no excuse for poor grammar.
Thanks for reading. Please share any other digital marketing tools you’ve found useful in the comments below. Check back for more pieces on digital marketing. Plus you can follow me on Facebook, Twitter and LinkedIn.